"It's a recession everybody broke" according to Young Jeezy's Recession album, everybody is struggling to do something different in this economy...even fast food chains. This recession is making even the restaurant industry to come up with products that honestly are not "typical" products for the type of place that it is. Literally, they redefining what even the industry's biggest brands stand for. Shout out to USAToday for the story....

Never mind that KFC's middle name is "fried," as in Kentucky Fried Chicken. Its biggest campaign of 2009 is to sell what it calls unfried (i.e. grilled) chicken.

Pizza Hut, whose first name is pizza, is pushing pasta like there's no tomorrow. Home delivered, no less.

McDonald's, the world's biggest fast-food chain, is in the midst of rolling out a line of designer coffees — even as Starbucks is peddling value meals.

It gets crazier. Domino's is delivering subs and pasta-stuffed bread bowls. Boston Market, the rotisserie chicken king, is pitching crispy chicken. Arby's, the anti-burger chain, is hyping Roast Burgers. Cheesecake Factory, known for its gigantic servings, is offering "small" meals. Even Morton's, the pricey prime steakhouse, has $5 burgers at the bar.